Muhammad Asim Saleem
I don't maintain dashboards —
I architect the systems that power them.
Senior Business Analyst, BI Architect, and Fintech Product Leader with 5+ years building data infrastructure from scratch. Behind a platform processing $4.2B in transactions across 190+ countries.
The Mind Behind
the Machine
I joined Metric in 2022 as an accounts analyst — the person who cleaned data, ran reports, and mapped transactions. Within two years, I was architecting the pipelines those reports depended on. Not because I was promoted into it, but because I couldn't stop building what wasn't there yet.
Today, I'm the Manager of External Execution at Metric HQ — a fintech platform active in 190+ countries, trusted by 200,000+ business owners, and processing $4.2B in global transactions. I built the BI infrastructure. I designed the Business Health Score. I architected the data layer for MAX, Metric's AI financial co-pilot. I act as Virtual CFO for 16 UAE businesses and support 28 more. Every system I've touched, I built from scratch.
I'm ACMA-qualified from ICMAP — the professional body equivalent of an MBA in Finance — which means I don't just build dashboards. I understand what the numbers mean, why they move, and what decisions they should drive. That combination — financial domain depth plus systems architecture — is rare. It's what I bring to every engagement.
What I Can
Build for You
Available for project-based, retainer, and advisory engagements. Remote globally. Open to relocation.
BI Architecture & Dashboard Design
Build your BI function from scratch — metrics framework, dashboard architecture, pipeline setup, and reporting automation that actually drives decisions.
Financial Analytics Consulting
Turn raw financial data into strategic clarity. Financial modeling, KPI design, forecasting, investor reporting, and data-driven strategy.
Fintech Platform Integration
Connect your accounting, e-commerce, and financial platforms into a unified analytics ecosystem — scoped, mapped, tested, and live.
Business Analysis & Product Delivery
End-to-end BA delivery for fintech and financial software. Requirements gathering, BRD/FRD/SRS authoring, stakeholder workshops, and full delivery coordination.
Virtual CFO Services
Strategic financial leadership without the full-time cost. Reporting, cash flow management, KPI oversight, investor communications, and strategic planning.
AI Workflow Design & Automation
Design AI-powered workflows that eliminate manual effort and enable real-time decisions. Process analysis, LLM integration, prompt engineering, and automation design.
Not sure which fits?
Tell me your challenge — I'll tell you how I can help.
Where I've
Built Things
Manager, External Execution
- ›Architected complete BI pipeline from zero: data source mapping, API integration layers, transformation logic, and reporting outputs
- ›Reduced financial reporting cycle time by 75% through full automation
- ›Defined core metrics framework across sales, finance, operations, supply chain, and e-commerce for 100+ international clients
- ›Designed and validated data pipelines processing $4.2B in global transactions across QuickBooks, Xero, Zoho, Shopify, Qoyod, Salla, ZID, and Ziina
- ›Presented BI findings and strategic recommendations directly to founders and C-suite
- ›Acts as Virtual CFO for 16 UAE businesses; supporting CFO for 28 more
Business Analyst / Product Manager
- ›Architected Business Health Score: composite KPI engine aggregating revenue, payables, receivables, inventory velocity, and cash flow from 6+ platforms
- ›Delivered 8+ end-to-end platform integrations — authored specs, defined API mappings, coordinated engineering, managed UAT, signed off on production
- ›Formally authored BRDs, FRDs, SRS, and PRDs as engineering source of truth across all delivery cycles
- ›Developed data architecture for MAX — Metric's AI financial co-pilot — enabling real-time natural-language financial answers
- ›Managed full SDLC using Agile/Kanban via Jira, Azure DevOps, and ClickUp
Accounts Analyst
- ›Analyzed financial data for 45+ businesses across Pakistan, GCC, and Australia with datasets up to 15,000 transactions per client per cycle
- ›Mapped and populated datasets from QuickBooks, Zoho, Xero, Shopify, Qoyod, Salla, Ziina, and ZID into Metric's unified BI environment
- ›Delivered monthly customized reporting packages with variance analysis, trend identification, and anomaly flagging
- ›Devised all formulas for Metric's Dashboard, Reports, and core platform features
Finance Officer
- ›Managed financial records, reconciliations, and internal reporting for a 500+ employee startup
- ›Supported audit engagements, tax compliance, and financial documentation
- ›Ensured cross-department financial coordination in a high-growth startup environment
Tax, Audit & Compliance Intern
- ›Supported audit engagements and regulatory compliance reporting
- ›Built foundational expertise in financial accuracy and documentation standards
The Full Stack of
What I Do
BI & Analytics
Data Pipelines & Integration
Fintech Platforms
AI & Automation
BA & Documentation
PM & Agile Delivery
Things I've
Actually Built
Business Health Score Engine
Designed formula architecture, weighting logic, and validation framework for Metric's flagship composite KPI. Aggregates revenue, payables, receivables, inventory velocity, and cash flow from 6+ platforms into a single interpretable business health score.
8-Platform Financial Integration Suite
Designed and delivered end-to-end integrations for QuickBooks, Xero, Zoho Books, Shopify, Qoyod, Salla, ZID, and Ziina. Authored field-level API mapping specs, defined transformation rules, managed SIT/UAT, and signed off on production releases.
MAX — AI Financial Co-Pilot Data Architecture
Developed data architecture and mapping logic enabling MAX — Metric's AI CFO — to answer real-time natural-language financial questions for business owners with no financial background.
Investor-Focused Financial Modeling
Built dynamic Excel and Google Sheets financial models for startup clients targeting funding rounds. Incorporated scenario analysis, revenue forecasting, and cash flow modeling. Contributed to successful funding rounds.
PSX Investment Portfolio Tracker
Built an Excel-based portfolio manager integrated with Pakistan Stock Exchange data. Real-time P&L tracking, portfolio mix analysis, and market movement dashboards.
AI-Assisted Web POS + Accounting System
Built a lightweight POS system with embedded accounting and financial reporting for SMEs. Full stack from data capture through to reporting output.
CV Builder (AI Assisted)
Web-based CV builder for structured resume generation using modern web technologies and AI-assisted development.
Let's Build
Something Real
Open to freelance consulting, retainers, global remote, and relocation. If you're building something that needs real financial intelligence — let's talk.
OPEN TO